At A Goodnight Sleepstore, we’ve been really excited to be able to offer our Carolina customers great bedding options that include high-quality organic and natural mattresses. That option means nothing to some customers, but to others, it’s the first and most important non-negotiable criteria in choosing a mattress. Well, there’s a new kid on the block in the mattress world, and it’s taking green mattresses to a whole new level.

Work Hard. Nap Hard.

Have you heard that phrase before? If so, you probably know exactly what we’re talking about. And that’s probably making you wonder why we’d mention it here. If you haven’t, you’re even more likely to be dumbstruck by this little piece of news. We don’t see a whole lot of exciting merchandising going on in the mattress world, though lately our brands have been stepping up their games. But this one is a doozy.

You guessed it. Duck Dynasty Mattresses.

A&E Networks has teamed up with a bedding manufacturer to create a new collection of nine Duck Dynasty branded beds. And yes, you can get them in camo. They’re classic innerspring mattresses with options that include some higher-end materials. According to the company, they were created simply for the purpose of offering a new affordable, high-quality collection of beds. For those who like the idea but shudder at the thought of duck camo in the bedroom, there are plenty of options in cream.

The biggest news since…

Here’s the thing. A Goodnight Sleepstore is not the place to go for gimmicky branded mattresses. It’s an interesting prospect and all, but a marketing push like this usually means more resources get devoted to point-of-sale promotional materials and advertising campaigns. Branding doesn’t lead to happy customers. Now that you’ve started wondering whether your mattress needs replaced, it’s important to keep exploring instead of getting stuck in the (duck) blind.

Attracted to a rough exterior?

The thing we appreciate most about the Duck Dynasty line of mattresses is that it gets people thinking about their beds. The show emphasizes the value of hard work, and no one understands the link between hard work and great sleep better than we do. Getting people to think about mattresses is usually difficult, and it takes seemingly random ideas like this to draw attention to this too-often-ignored piece of potentially life-changing furniture.

Now talk to an expert.

If you’re thinking about Duck Dynasty mattresses, it’s great that they led you to us. We’re here to help you look beyond the camo. You can add that with sheets. Start thinking about how your bed makes your body feel. The way you feel about camo or the show won’t get you very far when it comes to making the right decision for your sleep. Our sleep experts will get you the rest of the way there.

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