Challenge: Knowing who to listen to.

As soon as you think about being in the market for something, you’re a target. In fact, with predictive analytics and advertising everywhere, companies are trying to sell you things before you even realize you need them. It’s only natural to take a defensive stance. With so many people eager to sell you things, you have to make sure you’re getting what you need out of the deal – and not spending more than you should. For all these reasons, shopping for a mattress can feel just like walking into a car dealership. Everyone is saying something and it’s impossible to tell the difference between them. When salespeople are pummeling you with features and price breaks, take a step back. None of that matters. Finding the right mattress starts with understanding what you need.

Antidote: Work with someone who makes you feel comfortable.

We totally get it. No one wants to feel swarmed or sold. At A Goodnight Sleepstore, our sleep experts know that the ideal scenario is a balance between giving you space to explore your options and providing information and guidance. To help them help you, we give them the support and resources they need. We keep them ultra-informed about not just the products we sell, but about sleep concerns in general. Our lowest-price guarantee enables them to match you with the bed that’s actually the best fit for you, and give you the best price. And the risk is lowered for everyone thanks to our Goodnight Sleep Guarantee. We’ll do everything we can to get you sleeping on the right mattress the first time, but if it doesn’t work out, we can try again.

At the end of the day, your sleep depends on connecting with someone who knows how to get you the mattress you need. If you feel pressured, misled, or just not quite right, it’s totally okay to walk away.

Challenge: Agreeing with your spouse.

Getting a new mattress can seem like an endless process. There’s always one more thing to consider, a new product line, or a store you never noticed before. This is a hard decision to make, and it’s even more complicated when two people are involved. The decision is just as important to both of you and will affect you equally. At the end of the day, coming to an agreement could be the hardest aspect of mattress shopping. If one person is on the fence or gives in, the consequences can be harsh and long lasting.

Antidote: Agree to as many things as possible before you start shopping.

Buying a new bed together requires teamwork, and you should be united in making your new bed a reality. Write down your needs individually, divide them into lists of “needs” and “wants,” and prioritize both spouses’ input equally. Write down the questions and concerns you have from the get-go. Most importantly, agree on a firm and realistic budget. Think about all the other things you could spend the money on before you get into the store. Nail that number down and commit that you’re on the same page about devoting that sum to your new bed. If someone’s unsure, keep going back to the drawing board. Once your agreements are made, have some fun with the process! Go shopping when you feel positive, collaborative, and definitely not rushed.

Challenge: Making the final decision.

How do you know when you’re done? It can be really difficult to decide when you’ve laid on enough beds, touched enough materials, and considered enough constructions. Most people want the process to end before it even begins, but rushing through often leads to buyer’s remorse. The perfect night’s sleep lies somewhere between a snap decision and analysis paralysis.

Antidote: Don’t force it.

Buying a mattress is a big decision, but not the biggest one you’ll ever make. Do what you can to be prepared when you start shopping. Write things down before you shop and while you’re testing mattresses. Every positive or negative impression will point the way toward your ultimate best decision. In the end, be realistic. Make your best attempt to make the right choice, but give yourself the leeway to be wrong. Find out the terms of the return policy at any store that you seriously consider buying a mattress from. Confirm them before you buy. Then don’t be afraid to use that policy if your first impression turns out to be wrong.

Mattress shopping can be fun!

When you find the right resources, mattress shopping should be painless and lead to much better sleep. Don’t let this process take over your life. If you’ve been seriously shopping for a few weeks and are starting to get grumpy, impatient, overwhelmed, or otherwise bothered, take a week off. You will need to devote some time to finding the right bed, but if you approach it without putting too much pressure on yourself, it can be positively pleasant.

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