These days, you can find people giving away everything under the sun in online contests, sweepstakes, and giveaways. Spam can make these opportunities hard to sift through, but a little bit of research can go a long way. If you’re the type who’d rather win something than buy it, then this is a great trend for you.
Why give away mattresses for free?
Bloggers and companies understand the value of online contests and giveaways. People share legitimate chances to win, so brands and retailers get a ton of free or low-cost media exposure. Contests that require a store visit can multiply in-store traffic overnight. All the extra chatter creates extra web traffic, more sales, and more visibility for brands. The winners who love their prizes keep talking about them long after the contest is over. So while it looks like companies are giving something away, the benefit they get back makes it all worth it.
Organic mattresses need to be seen.
When new products or ideas hit the market, giveaways provide a great way to get the word out. The organic mattress movement is relatively new, and before it could take off, people needed to know about it. For that reason, a trend emerged where mattress manufacturers started giving away samples of their organic products. This is a much bigger deal than when, say, a candy company gives out samples. There’s nothing life-changing about that. But to sample a mattress, you need to sleep on it. So giveaways create the opportunity for people everywhere, from all walks of life, to experience an organic mattress.
Jump on these beds!
Trends in online giveaways tend to come in waves. Once a product has gained widespread awareness, companies don’t need to give it away. There’s no telling how long the trend will last, but right now is prime time for entering to win organic mattresses. The effectiveness of this strategy can already be seen in online traffic statistics, so it probably won’t last. Five of the top 20 online stories about organic mattresses at the time this blog was written were about contests or sweepstakes.
The Next Best Thing
It doesn’t get any better than free. But if you never win anything, you’ll get the very best price on an organic mattress at A Goodnight Sleepstore. We have the sleep expertise to connect you with the best mattress to support your body and your best sleep. If organic is important to you, we’ve got you covered. You’ll walk out feeling almost as lucky as you would if you won the lottery.